ZIP CO
Sonoma Raceway
June 2024
Supported a brand activation for Zip at Sonoma Raceway, leading the design of the on site experience including tent environment graphics and branded merch. Developed a cohesive design system across physical and digital touchpoints to create a unified event presence. Partnered with marketing teams to extend the activation through email, social media content, and paid advertising, driving awareness and engagement around the event.
︎ Event Design
︎ Merch Design
︎ Digital Marketing
︎ Event Design
︎ Merch Design
︎ Digital Marketing