CANDICE WOOD
ZIP CO
Sonoma Raceway
June 2024
Supported a brand activation for Zip at Sonoma Raceway, leading the design of the on site experience including tent environment graphics and branded merch. Developed a cohesive design system across physical and digital touchpoints to create a unified event presence. Partnered with marketing teams to extend the activation through email, social media content, and paid advertising, driving awareness and engagement around the event.
︎ Event Design
︎ Merch Design
︎ Digital Marketing
︎ Event Design
︎ Merch Design
︎ Digital Marketing
ZIP CO
Paid Advertisements
2022-Present
Lead the creation of paid advertising across social and digital channels. Partner closely with growth and marketing teams to develop and iterate on ad concepts, designing multiple variations for testing. Focus on balancing brand storytelling with performance driven design to improve engagement and conversion outcomes.
︎ Design
︎ Amination
︎ Design
︎ Amination
Feather
Product Photoshoot
October 2021
Supported creative direction and production for a photoshoot showcasing Feather’s office furniture collection. Assisted in prop sourcing, set styling, and visual planning to ensure the environment aligned with Feather’s brand identity and highlighted product functionality. Collaborated with the creative and marketing teams to produce assets used across web and social.
︎ Prop Sourcing
︎ Set Styling
︎ Creative Direction
︎ Prop Sourcing
︎ Set Styling
︎ Creative Direction
Feather
Email, Social, Advertisements
2020-2022
Designed and produced marketing creative across email, social media, and out of home advertising campaigns. Developed on-brand visual assets tailored to each channel, ensuring consistency across digital and physical touchpoints. Collaborated with marketing stakeholders to execute timely, high quality creative deliverables.
︎ Design
︎ Amination
︎ Design
︎ Amination
Recess
Email and Social
2020
As a Recess intern, I supported marketing and design initiatives across email, social, and pop up event activations. Assisted in the creation of on brand visual assets tailored to both digital and in person experiences, helping ensure consistency across all touchpoints. Collaborated with marketing and creative teams to execute campaigns, develop content, and support event design and execution.
︎ Event Design
︎ Social and Editorial Support
︎ Event Design
︎ Social and Editorial Support